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remains fraught with racial tensions, said Darnise Martin, clinical associate professor of African American studies at Loyola Marymount University in Los Angeles. armed forces, has morphed into all-day mattress sales at stores.īut what makes the move by companies to cash in on Juneteenth worse is that it comes as the U.S. military who have died while serving in the U.S. And Memorial Day, a federal holiday day designated to mourn the U.S. Meanwhile, every October, retailers are awash in pink merchandise to celebrate Breast Cancer Awareness month, but critics say many make misleading claims about supporting cancer groups. In fact, it’s often mistaken for Mexican Independence day. Civil War, abolition and promotion of civil rights for Black people. The holiday has spread from the American Southwest, even though most have no idea about its original ties to the U.S. Take Cinco de Mayo, which has become in the U.S a celebration of all things Mexican, with companies selling everything from beans to beer to sombreros. “A lot of companies have good intentions, but unfortunately good intentions can go awry, and this is what we have seen,” said Daija, who found Walmart’s Juneteenth ice cream particularly egregious because it used the holiday moniker to brand a new ice cream flavor.īusiness Guns, abortion and race heat up company annual meetingsĪ record number of shareholder proxy questions addressing issues of racial justice, gender equality and gun violence have been on the agenda at annual meetings this year.Ĭompanies have a long history of commercializing holidays and other moments in order to cash in. Sheryl Daija, founder and chief executive of Bridge, a group of marketing and diversity, equity and inclusion executives, noted there’s a disconnect between the seriousness of the holiday and the merchandise on display. Manning, who is also founder and chairman of Ridgegate Capital, a private investment fund, further wondered: “Who is this going to benefit?”
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“However, I feel like it is also brought back everybody else out of the woodwork who are opportunists more so than folks who are looking at the history of this country and looking at where a group of people have come from,” he added. “This is a serious and reflective moment - I am excited and grateful for the recognition,” said Ramon Manning, chairman of the board at Emancipation Park Conservancy, a nonprofit organization aimed to restore the park, which was purchased in 1872 by a group of former enslaved people to commemorate the anniversary of their emancipation. “We are an imperfect institution, but we are committed to improvement and will work tirelessly to regain your trust,” the museum wrote on its Facebook page. In a statement posted on its Facebook page, the museum blamed a lapse in vendor oversight, noting the label and salad were not reviewed by museum staff. Meanwhile, the Indianapolis Children’s Museum removed a Juneteenth watermelon salad from its menu and issued a mea culpa this week. Walmart said it’s reviewing its product assortment and will remove items “as appropriate.” As of Friday, Walmart’s site was still offering lots of T-shirts and party plates.
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Walmart, the nation’s largest retailer, apologized last month after getting slammed for a Juneteenth ice cream flavor - swirled red velvet and cheesecake - under its store label Great Value. Penney produced various merchandise including toothpicks with pan-African flags, party plates and balloons. A search for Juneteenth items among online sellers such as Amazon and J.C. Retailers and marketers have been quick to commemorate Juneteenth with an avalanche of merchandise.īut many are getting backlash on social media for what critics say undermines the day, designated as a federal holiday last year to honor the emancipation of enslaved African Americans.